"Until now", says Lee Collins, "our focus has been on building upon the 39+ year foundation that is Selective Books, and rekindling the magnificence of the companies long-standing brand; and now our focus is on innovation and growth of the company".
One of the first things Lee Collins did when he acquired Selective Books in October 2006 was put a website online, but said that the website in its original state was never intended to remain but instead was only a "placeholder" until the company could be updated and then the robust new web presence would be revealed.
As you look at the new website, it is very simple in design with a very distinct "retro" look and feel - but the REAL power in the website is in what you don't see. Lee tells us the new website contains advanced Internet elements and functionality seen only on today's new interactive Web 2.0 properties like YouTube(tm) and MySpace(tm).
"The new website is a total innovation in Selective Books legacy", Robin Collins says, "we have hundreds of articles ready to go, we have audio, we even have video!" The new website will be like a "search engine magnet" plus, Selective Books members will be able to add their own value to the website as well by contributing their own articles, audios, and videos!
Members will also be able to interact with each other in a capacity never seen before in this kind of business, through what we call Member2Member and Joint Venture Seeker, and will be able to include their own products and services on the new website (features coming this summer)
November 5, 2007
All wholesale directories and business publications have been updated for 2008. All businesses have been hand-verified and all contact information has been updated and web sites included where available.
May 18, 2007
Announcing the addition of two new products to the SBI Lineup! We're proud to offer Mark Joyner's famous "Confidential Internet Intelligence Manuscript" Volumes 1 and 2 to our product line! Mark Joyner is an Internet Marketing icon, and the ability to provide these books to our distributors is a major achievement and testimony to the growth and new direction of Selective Books International.
April 23, 2007
All wholesale directories and business publications have been updated for 2007. All businesses have been hand-verified and all contact information has been updated and web sites included where available.
January 2, 2007
Selective Books has been officially renamed to Selective Books International (SBI). The SBI Management Team feels the name more accurately reflects the global posture of the new company direction, while maintaining the long-standing traditions and familiarity of the company brand for our valued Distributors.
October 7, 2006
Selective Books website now online. Until now, Selective Books has never had a website but we believe this new website reflects the company's potential for growth and our desire to keep Selective Books relevant well into the Internet revolution!
October 6, 2006
Fenton, MI (PRWEB) - Michael Penland’s Selective Books Acquired by Michigan Entrepreneur and Top Marketing Consultant
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After over 10 years of helping people start their own mail order business, Michael Penland has sold Selective Books, Inc. and has passed the company’s 30 year legacy to its new owner; who is ready to take Selective Books and its family of dealers into "the revival of direct mail".
Lee Collins is one of the nation’s top Internet marketing experts and along with his wife and business partner, Robin, is already creating dozens of new products and money-making offers for their Selective Books’ dealers.
The Collins’ have authored and published dozens of manuals, reports, books and guides; including a step-by-step Internet Marketing course that has been hailed as a “virtual breakthrough in Internet Marketing simplicity!"
“After considering several offers and possible owners, I decided that Lee and Robin would best serve the interests of our family of dealers,” stated Michael Penland. “I was also concerned that my name be protected and the high standard of honesty and service maintained. Lee and Robin’s integrity and dedication to their customers, as well as their nearly 15 years in marketing and team-building, made them the logical choice.”
"We believe the Direct Mail business is in the dawning of a new age", Lee Collins stated. "With as much as 60% of legitimate commercial email being mistakenly filtered as SPAM, email marketing is simply not as effective as it once was."
"People are turning back to direct mail marketing as a more dependable communications method", says Robin Collins. "Our experience in offline and online marketing puts us in a unique position to offer a complete solution to our existing family of dealers as well as new dealers looking for a source of dependable revenue."
Selective Books’ dealers will soon be able to market their existing products and a host of timely new products worldwide using traditional offline techniques as well as the Internet and other innovative technologies.